• Posts tagged : branding
  • Page 2

Marketing Platform

Marketing Resources

Branding Lessons from Disneyland Paris

Dylan Kissane

On this day twenty-four years ago Disneyland Paris opened its doors to European visitors for the very first time. Sort of. In fact, the Disneyland theme park and resort that opened its doors on 12 April 1992 was not Disneyland...

Videos, Ebooks, Infographics

[Infographic] Learn from the Oldest Brands in the World

Dylan Kissane

It’s fair to say that Howard Schulz knows a thing or two about branding. The Starbucks CEO has taken a Seattle coffee house and transformed it into an international icon. He’s made it easy for me to order the same...

Marketing Resources

The REI Success Formula: Brand + Values = Profit

Dylan Kissane

Black Friday is the biggest shopping day on the American retail calendar. Estimates from the National Retails Federation suggest that the shopping day after Thanksgiving will see US consumers spend more than $60 billion – yes, that’s ‘billion’ with a...

Social Media

[Slide Deck] How Do Global Brands Measure Up On Social Media?

Dylan Kissane

The world’s biggest brands are in that position because they do a lot of things right. They have great products, loyal customers, often high profits, and a marketing game that sees memorable jingles, slogans and commercials populate not only the...

Marketing Resources

5 Tools For Picking the Perfect Color Palette

Dylan Kissane

Color has always been an important element in marketing. Not only have studies proved that the colors associated with a brand or product have a tangible effect on the behavior of consumers, color all quickly become associated with brands to...

Social Media

Getting Started on Instagram

Dylan Kissane

Instagram is a social network just like Facebook, Twitter, and Pinterest. But it’s also a little different, and getting started on Instagram requires at least one thing that those other social networks do not. A smartphone. Unlike most other large...

Tell us more about your Marketing Needs

Receive DOZ News & Latest Posts