• Posts tagged : sports

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How Online Gambling Gets You Hooked and Keeps You Playing

Lina Albin-Azar

If you live in Europe or are a passionate football fan you are probably enjoying the UEFA Euro 2016 Championship that’s been the talk of the continent since the beginning of June. You’ve been following the group stage, are getting...

Marketing Resources

Is Sponsoring Euro 2016 Good Value for Money?

Dylan Kissane

The Euro 2016 football championship is entering its final weeks. After dozens of matches involving teams from Iceland to Russia the finals are underway and the excitement is rising across Europe – and especially in France – as the race...

Marketing Resources

What Ultrarunning Can Teach You About Marketing

Dylan Kissane

Everyone here on the team at DOZ has hobbies and interests outside of work. Some like to play soccer, others prefer to support soccer teams (all that running around can be a pain, right?), some are photographers, some ride motorcycles,...

Social Media

7 Sports Teams That Get Social Media Right

Dylan Kissane

It’s almost a given these days that every sports team in a national league has a social media presence. But there is a significant difference between being present on social media and using social media effectively. Just opening a Facebook...

Marketing Resources

The DOZ Guide to Sports Sponsorship

Dylan Kissane

In Antwerp in the year 1920 Belgian athlete Victor Boin took a deep breath and recited the first athlete’s oath at an Olympic Games. On behalf of the 2600 athletes from 29 nations Boin pledged “We will take part in...

Videos, Ebooks, Infographics

Infographic: Engaging with Sports Fans on Social Media

Dylan Kissane

Engaging with fans on social media is a necessity for sports teams. Finding those fans, though, can be tough. Do you look on Twitter or Facebook? Are your fans going to be watching YouTube videos or do they prefer Instagram...

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