5 Most Common Mistakes When Creating Your Marketing Plan
John DOZ
Of course you have a marketing plan! Every serious business has one, right? But is your marketing plan good enough to yield huge results? It’s not easy to answer that question. If you’re not experienced in small business marketing, you...
How to Use Viral Marketing to Obtain Viral Success
John DOZ
What makes content go viral? If we use the most shared content or most viral Facebook posts of 2017 as examples, we can deduce that it’s a catchy tune, a practical tip or two, something that inspires, or a picture...
Content & Blogging, Marketing Resources
Content Marketing: The Death or Evolution?
John DOZ
Content creation is a powerful marketing strategy and the most efficient way to raise awareness, generate leads, and drive conversion. After all, numerous reports reveal that content marketing costs 62% less than traditional marketing and generates about three times as...
Marketing Resources, Social Media, Videos, Ebooks, Infographics
How Brands Engage Their Audience for Thanksgiving Day
John DOZ
Thanksgiving is one of the biggest holidays on the calendar for brands as it provides an opportunity to boost engagement with consumers and advertise their new (and discounted) products. This infographic is about Thanksgiving-related activity by U.S. brands on social...
How to Build an Effective Backlinking Strategy
John DOZ
Backlink, as the name suggests is a link which comes back to your website from external sources. This is the reason why the term is also known as external backlinks as well as inbound links. Backlinks from relevant websites tend...
Enlightening Tips for Marketing Online Your Small Business
John DOZ
In 2018, a lot of small businesses are feeling intimidated by the world of online marketing. There’s no denying there’s been a rise in competition in recent years. With so many big-name businesses seeming to dominate the digital world, it...
Marketing Resources, Self-Improvement
Creative Ways to Increase Your Company Visibility
John DOZ
You want your company to reach all possible audiences. You want your brand to be familiar to (and loved by) all your customers. However, to achieve this reach and familiarity, you must increase your company’s visibility. It’s not enough to...
Content & Blogging, KAT's Weekly HACKS, Social Media
4 Golden Rules for Social Media Content Strategy
Lina Albin-Azar
As I explained in my previous post “Why Social Media Matters to Your Business”, social networks matter. However, with the dozens of possibilities, it can be hard at times to select the right Social Media Content Strategy for your business,...
7 Steps to Take Right Now to Secure Your Mobile Strategy
John DOZ
According to report conducted by Statista in 2017, mobile devices accounted for 49.7 percent of all web page views worldwide. The same study suggests that global mobile data traffic is expected to increase sevenfold by 2021. With mobile usage increasing...