History of social media tactics
The sole purpose of a marketer’s entire life is experimentation with different techniques and having them work like an absolute charm. Businesses have recently immensely evolved with the advent of social media tactics and technology and so have the consumers.
Customers and social media users are no longer on the back seat and wish to be aware of each and everything. Yet, if you are marketing through social media and still using the old school that were in practice a decade ago, you are at a major loss. It is no longer excusable to not know what the latest workable and effective social media tactics are. Timely assessments of what is effective in social media these days and what is not is mandatory for each company that wishes to succeed. Continuing usage of outdated social media tactics can not only cause you loss of precious time but also some precious money.
Let us therefore move ahead and take a look at ten social media tactics that are a talk of the gone days and must not be used at any cost.
Publishing repeated content
Publishing content on your website or social media page that users have gone through a million times before already? Bad idea! This is certainly not social media marketing and if your marketer is doing that, it is time to kick that money minter out at once. Consumers hate being confronted with repetitive information and wish to see something new every day. Postage of benign content will bring in zero results. What new is there to offer in your business? This is what consumers of today are interested in knowing.
Chasing likes on Facebook
With the supposed strength of social media tactics and its following, businesses are now going to whatever length they can for simply increasing likes on Facebook and other social networking websites like Instagram. It may be good to have a strong following on these websites, however now Facebook is a pay-to-play place and there is no more the same amount of urgency in growing your social media likes. Instead, the same effort and money can be put into promotion of posts and products.
Blog Posts Targeting Merely SEO
Again, with the advent of search engine optimization, businesses have begun focusing on writing content that is targeted towards chasing search engine results. This is again a fairly outdated social media tactics. Content to be published must first be designed in a way so that it is fit for human consumption and engagement. What is more, Google stated several times that social signals aren’t used in their algorithm.
Trying a trick once and then giving up quickly
One of the greatest drawbacks of social media is that businesses are often afraid of experimentation and taking risks as it tends to bear immediate results. However, the truth of the matter is that it takes experimentation and time to be able to know what really works and doesn’t work for your business so do not give up on just one try. For instance, if a business is using custom writing to draw consumers, initially the response might be slow but ultimately it may work out.
Trying to be everywhere simultaneously
Social media networking is addictive and even beneficial to the point where businesses want to be everywhere on Facebook, Instagram, YouTube and whatever place there is. This is a pretty wrong tactic and causes unnecessary problems. Instead, it is better that businesses in social media tactics, identify their target consumer population and pick one network to begin with. It will allow them to have a clear path by setting up off objectives and goals. Efficient marketing campaigns always increase product exposure through a single, major target.
Usage of Artificial Tech like Auto-Engagement Bots
They may seem attractive and even convenient, however using artificial social media technology like auto-engagement bots for automatic liking or sharing of posts and showing fake interest can come across in a bad taste for consumers. They are not only easy to spot but may also lower the reputation and credibility of your product majorly.
A Strict Social Media Policy
If your business has a complex, lengthy and strict social media policy, it is an outdated social media tactics. Users and employees likewise like to be given more freedom than ever before. Encouraging employees through flexible policies makes them 31% more likely to put in positive comments and 24% more likely to recommend your product.
Sharing only text and Image Updates
According to statistics, social media video updates have become so important that by next year, 69% consumer internet traffic will comprise of videos. Reportedly, 25% of consumers may also lose interest in your brand if it does not have a video which is a major loss. Therefore, it is safe to say that video would soon be more important than simple text and image updates.
Sending Automated Messages
As personal and ardent users of social media tactics, automated messages always seem pretty manipulative and fake to many. It conveys lack of personalization and interest from the brand and shows that you do not care about your consumers. This is a very bad social media strategy that once worked but is no longer appreciated.
Forcing People to Share your Content
This is one of the major mistakes that many businesses today are making. It is unwise to force people to share your content on their websites no matter how awesome it may be. Professional relationships are not built this way and it may just prove to be negative for your business. A better strategy would be to make the content so amazing that people are themselves motivated to share it rather than being forced into it.
Today’s times are dominated by the use of social media tactics and networking websites. However, to make the best use of this facility, businesses must keep on looking for workable and non-workable social media tactics. Not every social media strategy can be successful and hence must be updated and regulated accordingly for better results.
This is an article by Donna Moores. She is a successful blogger and CMO at Handmade Writings. She has gained an outstanding marketing experience within the biggest industries and businesses, which she pleasantly shares with the readers.