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Content Marketing: The Death or Evolution?
John DOZ
Content creation is a powerful marketing strategy and the most efficient way to raise awareness, generate leads, and drive conversion. After all, numerous reports reveal that content marketing costs 62% less than traditional marketing and generates about three times as...
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Review: Write Copy That Sells, by Ray Edwards
Dylan Kissane
In the past year we’ve reviewed some great books on The DOZ Blog and learnt a lot, too. We’ve discovered the importance of a morning routine and ways that getting organized each day can lead to huge productivity gains from...
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Why the Best Content Creators Are Sweating
Dylan Kissane
Where do you find the best content creators? Are they on YouTube pushing out regular vlogs and original video content? Are they publishing work on their own blogs and websites and waiting for their big break? Do they podcast, or...
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How to Build Your Editorial Calendar
Dylan Kissane
So you’ve decided to go with a content marketing strategy to promote your brand. Congratulations: content marketing efforts have proven to be one of the better ways to attract people to your product, inform them about the pain point that...
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My Content Creation Toolbox
Dylan Kissane
Like anyone who creates I always keep my toolbox nearby. Not a physical toolbox, mind you, but a metaphorical one; a collection of the hardware, software, and apps that power the content creation strategy here at DOZ. Being in the...
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Case Study: The Best Job in the World
Dylan Kissane
The global tourism industry is big. Really big. Like seven trillion dollars a year big. Around the world countries, regions, and cities fight for their share of this thirteen-figure total. Of course, a whole lot of this money is generated...
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What Content Creators Can Learn from MLK
Dylan Kissane
Yesterday was Martin Luther King, Jr. Day in the United States. One of just eleven federal holidays in the US, it is named in honour of the great civil rights leader, Nobel Peace Prize laureate, and orator who inspired a...
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5 Books That Should Be On Your 2015 Reading List
Dylan Kissane
The internet is awash with valuable information. You can read it, watch it, listen to it, and share it, and all without doing much more than opening your laptop or swiping the screen of your tablet. Technology is grand and...