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How the Internet Celebrated St. Patrick’s Day 2016

Dylan Kissane

So another St. Patrick’s Day is in the books and as the world wakes from its collective hangover we’re taking a look back at some of the best, most creative, and humorous St. Patrick’s Day digital marketing from across the...

Social Media

5 Things You Will Learn from a Social Media Marketing Audit

Dylan Kissane

Usually just the word ‘audit’ is enough to strike fear into the heart of anyone in business. It conjures up images of tax inspectors, boxes of receipts, missing paper, fines, liens, and eventually handing over your wallet to the IRS....

Social Media

5 Most Important Trends in Social Media for 2016

Dylan Kissane

The fireworks have faded, the champagne bottles are lined up for recycling, and those midnight text messages you didn’t mean to send but did anyway are fading into memory – or so you hope. 2016 is here and with it...

Social Media

Nine Sports Footwear Brands Crushing It on Instagram

Dylan Kissane

It’s the fall which, for runners, means one thing: marathon season. All across the world runners are pulling on their shoes and racing some of the most famous city courses in the world: Berlin, Chicago, New York…the list goes on....

Social Media

The 10 Biggest Social Networks on Earth

Dylan Kissane

Does size matter? It’s an eternal question for Cosmopolitian magazine but, when it comes to social networks, the answer is surely YES. Every social network begins with a single user. And all hope to expand to the point where that single user...

Social Media

Instagram vs Pinterest: Best for Fashion eCommerce?

Dylan Kissane

There are a couple of truisms that all digital marketers in the fashion industry endorse. One: webpages with images convert more sales than text-only sites. Two: social media is increasingly powerful at converting browsers into buyers. At the nexus of...

Social Media

6 Social Media Marketing Mistakes to Avoid

Dylan Kissane

If you’re using social media marketing as part of your business marketing strategy, you’re in good company. According to Business 2 Community, 97 percent of businesses rely on social media to connect with their target audience. But being active on...

Social Media

Automating Instagram: Our 5 Favorite IFTTT Recipes

Dylan Kissane

IFTTT stands for If This Then That, a simple API-driven automation platform that makes keeping all of your web services working together a cinch. Here at DOZ we are big fans of IFTTT and we’ve previously mentioned how useful it...

Social Media

Five Lessons from Instagram Superstars

Dylan Kissane

Some brands struggle to understand social media and to break through to fans, followers, and potential customers through this relatively new communications channel. Even those companies that have developed a reasonable funnel through major networks like Facebook and Twitter can...

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