• Posts tagged : television

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10 Facts About Earth Day Marketing

Dylan Kissane

This Friday marks the annual Earth Day, the international day of reflection on and support for environmental protection. First recognized in 1970 and now approaching its 50th anniversary, Earth Day is celebrated in more than 190 countries around the world...

Videos, Ebooks, Infographics

The History of the McDonald’s Shamrock Shake

Dylan Kissane

The McDonald’s Shamrock Shake, a seasonal treat fast approaching its fiftieth year of bringing a little green pleasure into the lives of millions. A March mainstay, the minty green shake is as familiar to American audiences as the Starbucks Pumpkin...

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Three Ways The Internet Has Changed Political Campaigns

Dylan Kissane

There was a time when the winning political campaign strategy was a combination of stirring speeches, kissing babies, and a winning smile. A skilled politician could have an audience laughing, crying, shouting support, and eating out of the palm of...

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Top 10 Super Bowl Commercials

Dylan Kissane

In the last couple of days we’ve looked at how freelancers have used the Super Bowl to launch themselves into the marketing stratosphere, we’ve identified how ambush marketers can use major sporting events like the Super Bowl to fame (or...

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Is a Super Bowl Commercial Worth It?

Dylan Kissane

It’s Super Bowl week at DOZ and as things start to get serious before the Big Game, we’re asking the big question every brand should be asking themselves before their commercial airs on game day: is it worth it? With...

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Three Marketing Truths from the Gameshow Guru

Dylan Kissane

You may never have heard of Mark Goodson but it’s almost certain that you’ve heard of some of the TV shows he produced in his 50 year career in American television. Born 100 years ago on this day in Sacramento,...

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