Author: John DOZ

The good news about content marketing is it can be the most cost-effective and powerful advertising you do for your company. According to Aberdeen, the leading companies in content marketing experience 7.8 times as much growth in unique site traffic as those with less or no content marketing mojo. That’s if you do it right. If you do it wrong, you can waste resources creating, posting, and advertising content nobody sees or that doesn’t convert into fans, followers, or sales. Every product and business is different, so there’s no one set way to create content marketing. There are, however, universal…

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1Photo by Mikael Blomkvist from Pexels Would you like to know more about how to increase conversion rate frequency for your business? If so, you are certainly not alone. Recent research has shown that a mere 30 per cent of SMEs currently have a conversion rate optimisation (CRO) strategy in place (1). This presents several real problems. Perhaps the most relevant one is that low conversion rates equate to meagre revenue streams and strains upon limited budgets. Let’s also not fail to mention that the online business community is more competitive than ever before. So, conversion rates represent the literal…

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Can you acquire money commitments to a blog by turning your inclinations, data, or experience into certified compensation on the web? Over ten years after the Wall Street crisis, business owners are still recovering from past disasters. Combined with the recent Covid crisis, fewer people can actually rely upon durable businesses. The pay and focal points (expecting to be any) are hardly enough to meet necessities for the so fortunate people. You’ll need https://brightrozee.com/best-cheap-gaming-keyboards/ best computer equipment to be able to blog professionally. Getting More Cash With a Side Hustle Like Blogging We are moving to a free and gig…

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With the pandemic still in effect, having a digital presence for your website has become essential. Creating a website has become easier thanks to the availability of many CMS platforms. However, optimizing your site for users and search engines can be difficult without help from a SEO Agency. One of the best ways to optimize your site is to implement on-page SEO factors. But, this too can be a challenge. Indeed, these factors keep changing with each new Google update. This article will give you an enlightening SEO checklist. If you don’t have a budget to hire a professional or…

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Having a website that’s up to date is crucial for any type of business, especially when it comes to the eCommerce industry and a high quality of customer services. After all, times are changing and our success or failure is ultimately determined by our ability to adapt to these changes. Website redesign is one of the changes you should be looking up for. When running an online store, these changes might take the form of a website redesign. But how do you know when the time is right? Here are some tell-tale signs which indicate you might need a redesign. …

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Writing content that boosts sales is a challenging task. People often think the sense of creativity is going to be enough for their success. Unfortunately, effective content marketing requires a bit more than that. Business owners need to know the requirements and expectations their customers have. Despite that, they also need to get familiar with their personal characteristics. In that way, they will know which tone and style of writing they expect to see. On the other hand, there is also the technical side of this part of the job. Entrepreneurs need to use effective SEO practices and reach their…

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How you engage with your friends, kids, co-workers, parents, partner, or siblings most likely differs with each group. While you might be chatty with your friends, the conversations with your co-workers may be more formal. The same goes for your customers. Customers all have unique personalities, needs, and expectations and spread across different locations. Understanding how to group your customers goes a long way in creating and maintaining successful engagements that can lead to more sales. This is a process in marketing referred to as customer segmentation. Customer segmentation should not be viewed as an option for any entrepreneur or…

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Over the past few years, brands from different industries have been getting more and more interested in putting more money into online advertising. You can see it for yourself from the recent report by eMarketer. According to it, the majority of industries are planning to increase their spending on digital ads by at least 4-5% in 2021: Credit: eMarketer Meanwhile, industries like retail, entertainment, and travel plan to boost their expenses on digital ads by a whopping 15-20%. Such interest in online ads can be explained by the fact that people are spending more time online because of the pandemic.…

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The new year has come, and it means that it’s time to give new ideas a try and promote your brand and product in a different way. But instead of trying to invent the wheel, why not explore something that has already been around and proven to be effective? For instance, good old referral marketing is always a great option. Many brands trust this strategy and for a good reason. According to the statistics by InvespCRO: referral leads convert 30% better than those generated through other marketing channels customers acquired through referral campaigns have a 37% higher retention rate the…

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Establishing a presence in a B2B market can be difficult. Especially without the right content marketing strategy to back your efforts up. Whether you have a network of B2B associates or are looking for ways to kick-start that network, the first B2B message you write matters considerably. According to the Content Marketing Institute, there is a variety of reasons as to why businesses invest time and resources into B2B content marketing. They include:       Improved credibility and brand trust (75%)       Audience education and engagement (79%)       Growth of global brand awareness (86%) However,…

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