Content & Blogging, Social Media
Online marketing crisis: what you need to know
John DOZ
Everyone wants to think that their content marketing is doing wonders for their company. Whether it’s building up your brand authority or attracting new consumers to your space, the content you’re putting online is intended to enhance your business and...
What does your audience want from content marketing?
John DOZ
All of the best content in the world won’t do a thing for your company if no one is reading it. But how do you reach an audience? The task can seem overwhelming at times, especially with the Internet enabling...
Content marketing: It’s more than just blog posts
John DOZ
In the past, companies that wanted to capitalize on search engine marketing could simply pump out blog posts stuffed with keywords and links. While that type of effort may have been rewarded previously, with today’s Google algorithms, you’re more likely...
Content & Blogging, Marketing Resources
5 tips for creating viral content
John DOZ
It sometimes seems as if the Internet today were dominated by viral content. It’s hard to scroll through any type of newsfeed without spotting a shared video or popular list that is making the rounds among the public. This phenomenon...
Content & Blogging, Videos, Ebooks, Infographics
How to go viral with newsjacking?
Ben Issa
Going viral has always been a major marketing goal. Actually, it is no magic trick: there are many different ways to do it. Today, we’ll introduce you a great way to generate viral content : newsjacking. What is newsjacking ?...
Content & Blogging, Marketing Resources
3 reasons lists still matter in content marketing
John DOZ
With so many types of content fighting for the spotlight on the Internet, it’s easy to get caught up in the prospect of in-depth pieces, expert interviews, Q&A blogs and more. However, throughout all of the changes in the industry,...
Content & Blogging, Videos, Ebooks, Infographics
Google Panda 4.0: improve content quality
Ben Issa
As you may have noticed, Google just launched its lastest update: the algorithm Google Panda 4.0. As a reminder, this update is focusing on penalizing websites which have low quality content. Here are some tips to creat quality content and...
Toppling 5 common content marketing myths
John DOZ
In a world where content marking is constantly changing, it’s easy to get swept away with common myths and misconceptions regarding the best practices. You need to stay on top of the truths to dominate the Web, however, so it...
Content & Blogging, Marketing Resources
Build brand loyalty through content marketing
John DOZ
There are few things as powerful as word of mouth, and for that reason alone, you should strive to foster brand loyalty among your customers. Not only can this improve your chances of referrals and positive reviews, but it also...