Analytics & Metrics

Analytics & Metrics

Optimize For Success – 10 Elements Of A Well-Converting Landing Page

John DOZ

This is a guest post by Andrew Lowen. He is the CEO of Next Level Web, a trusted marketing agency based in San Diego, California. They specialize in Web Design, Search Engine Optimization, PPC Advertising, and Email Marketing. Feel free...

Analytics & Metrics

6 Free Must-Use Competitive Intelligence Tools

John DOZ

This is a guest post by Garrett Gan is the Co-Founder & CEO of Thalamus, the largest research database of advertising vendors in the world. With over 50,000 ad partners and counting, Thalamus houses the most comprehensive dataset of ad partner...

Analytics & Metrics

Why Your Website Needs Speed

Dylan Kissane

At the 2012 London Olympic Games Usain Bolt did what the world expected him to do and won the men’s 100m sprint final. The Jamaican superstar bested his countryman, Yohan Blake, by twelve one-hundredths of a second, with American Justin...

Analytics & Metrics

5 Digital Marketing Charts You Need to Understand

Dylan Kissane

ComScore has released their Digital Future in Focus report for 2015 and, as expected, its packed with the sort of data that can – and should – affect content marketing strategies. Whether it is knowing where audiences gather online, what...

Analytics & Metrics

10 KPIs for a Winning Digital Marketing Strategy

Dylan Kissane

When you launch a digital marketing strategy it can sometimes be hard to know exactly what to measure. If your experiences have been limited to traditional marketing channels like television, radio, print, or even face-to-face efforts, then the world of...

Analytics & Metrics

Website Traffic: What to Know and How to Grow

Dylan Kissane

When you first open up Google Analytics it is easy to be overwhelmed by the sheer amount of data that the software presents to you about your website traffic. There’s information about everything, from the type of device users, their...

Analytics & Metrics, Marketing Resources

Why You Should Align Marketing with Customer Success

Dylan Kissane

This post is based on an interview with Diana Sandoval, Customer Success Manager at DOZ. You can follower her on Twitter @diasandia. The DOZ team continues to expand both in its French headquarters in Lyon and its North American office in...

Analytics & Metrics

Get More From Instagram with INK 361

Dylan Kissane

No marketing campaign can be judged a success without the analysis of key metrics. In other words, you need to be able to prove your marketing campaign was responsible for achieving the sales, engagement, and community building goals you reached....

Analytics & Metrics

How To Get Started with Twitter Analytics

Dylan Kissane

Almost everyone has heard of Twitter. The network’s hashtag is ubiquitous, appearing everywhere from online advertising to the breaking news bar of the television evening news. More than 280 million active users log in daily – usually many times every...

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