Analytics & Metrics

Analytics & Metrics, Marketing Resources

Top 5 Benefits of Using an Online Marketing Campaign

John DOZ

The following post was contributed by Meghan Mabey, online marketing expert on DOZ. By developing an online marketing campaign to promote your product or service, you can significantly improve your consumer reach and cultivate a more personal relationship with potential...

Analytics & Metrics, Content & Blogging

Content Marketing: The Future of Business?

Kathy Lam

A long-term relationship with customers is probably what every business wants. It helps reduce customer requisition cost, build good reputation and hence more business. But hard-selling ads and annoying social media posts do not always guarantee a happily-ever-after ending with...

Analytics & Metrics, Videos, Ebooks, Infographics

How To Manage Online Reputation?

Ben Issa

Thanks to web 2.0, anyone can become a content creator and build an online reputation. Here we discuss what e-reputation is and what tools can be used to manage your e-reputation. What is online reputation all about? Online reputation definition...

Analytics & Metrics

7 Tips to Boost your Ecommerce Marketing

Ben Issa

It seems like ecommerce websites are everywhere these days. Many CMS’ allow online merchants to set up their businesses online. To distance yourself from competitors, more than ecommerce tools, you’ll need tips to boost your ecommerce marketing. Set up rich snippets...

Analytics & Metrics, Marketing Resources

7 tools to boost your ecommerce

Cécile R.

So now that you have chosen one of the ecommerce platforms that fits your needs best, here are a couple of tools you can use to boost your online store. Answer your customers questions with Zopim When shopping online, you probably...

Analytics & Metrics, Videos, Ebooks, Infographics

Understanding online marketing opportunities around the world

Ben Issa

A large world sport event such as the World Cup offers real online marketing opportunities to brands. However, before starting an online marketing campaign in a foreign country, brands have to understand the digital opportunities over there and adapt their strategy....

Analytics & Metrics, Videos, Ebooks, Infographics

Growth hacking: the top 3 growth hacks

Ben Issa

You may have heard of growth hacking. This particular kind of online marketing technique consists in combining marketing strategies and engineering skills to improve websites’ growth. Did you know some of the most popular websites owe their fame to growth hacking? Paypal Paypal used...

Analytics & Metrics

Why is Google Analytics Doubling Stats?

Cécile R.

UPDATE (4/16/2014): A few days ago Google Analytics issued a message to let users know Universal properties created prior December 2013 could be doubling stats and fixing themselves on their own. Google is currently working on this issue. Have you noticed...

Analytics & Metrics

10 Top Online Marketing platforms

Ben Issa

💡 Looking for a complete Marketing Platform to manage your campaigns, internal team and outsourced resources? Try DOZ Marketing  for free today!  Each agency and online marketing professionals have their own techniques and tools. However, when you are in the online marketing...

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