How to Use Copywriting to Advertise a Greener Perspective?
John DOZ
As a rule, when the subject of environmental protection is brought up these days, it is usually done through the lens of some event or a social movement. While we have personalities like Greta Thunberg who use the power of...
Marketing Resources, Search Engines
3 Tips for Writing Amazing Google AdWords Text Ad Copy
John DOZ
Over the past few years, brands from different industries have been getting more and more interested in putting more money into online advertising. You can see it for yourself from the recent report by eMarketer. According to it, the majority...
Welcome to the Week #9
Dylan Kissane
Welcome to the week! Sometimes you just want to start the week with some damn good writing. No sales copy, no mucking about, no clickbait – just good, solid copy that informs, entertains, challenges and inspires. Too much to ask?...
Review: Write Copy That Sells, by Ray Edwards
Dylan Kissane
In the past year we’ve reviewed some great books on The DOZ Blog and learnt a lot, too. We’ve discovered the importance of a morning routine and ways that getting organized each day can lead to huge productivity gains from...
Welcome to the Week #8
Dylan Kissane
Welcome to the week! How do you approach the office on a Monday morning? Are you like Jay Z and dreading the 99 problems waiting in your inbox? Are you like Kanye West and telling the world good morning? Or...
Four Tips for Marketing to Australians
Dylan Kissane
Australians are just like us, right? Sure, they speak English, enjoy high internet penetration, and have disposable income to splash around – but does this mean that marketing to Australian users online is a simple matter of copying-and-pasting your US...
Creative Commons and Online Images
Dylan Kissane
You’ve written the perfect blog post or website content piece and now you need to make it look good. Adding images is a must. Research shows that blog posts with images achieve click-through rates more than 40% higher than text-only...
3 Reasons Copywriting Is Essential to Your Business Strategy
John DOZ
This post was written by Helen Nesterenko, Founder and CEO at Writtent.com. You can find Helen on Twitter @HNesterenko or on Google+. Copywriting is critical for the growth of your business whether you’re at the head of a startup...