• Posts tagged : video

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What You Can Learn from the Most Viewed YouTube Videos

Lina Albin-Azar

YouTube is an online video support. It has over billion users which, according to the website, matches ‘almost one-third of all people on the Internet’. Indeed, everyday YouTube generates billions of views. ‘YouTube overall, and even YouTube on mobile alone, reaches more...

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AMV, Content Repurposing, and Mashup Marketing

Dylan Kissane

It’s a truism of content marketing: it takes time to create something good. When you’ve poured many hours into a blog post, a video blog or podcast, an ebook, white paper, or a slide deck for a conference, it’s the...

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How the Internet Celebrated St. Patrick’s Day 2016

Dylan Kissane

So another St. Patrick’s Day is in the books and as the world wakes from its collective hangover we’re taking a look back at some of the best, most creative, and humorous St. Patrick’s Day digital marketing from across the...

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Who Has the Best Super Tuesday Campaign Spots?

Dylan Kissane

It’s Tuesday, but not just an ordinary Tuesday. It’s Super Tuesday. For the uninitiated, Super Tuesday is not the secret identity of regular old Clark Kent Tuesday. Instead, Super Tuesday is the day in the US presidential nomination race where...

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The DOZ Holiday Playlist

Dylan Kissane

We polled some of the DOZ team to find out their favorite seasonal songs and, as you’d expect from a team that spans three continents, a dozen nationalities, and different end of year traditions, there was some pretty diverse responses....

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John Lewis Nails the Christmas Commercial. Again.

Dylan Kissane

In this era of Netflix, no-advertisement streaming services, DVRs and, yes, online piracy, video advertising and commercials are things that people will pay good money (and risk fines) to avoid. But there are still a few events each year that...

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Case Study: The McDonald’s 280 and Online Video

Dylan Kissane

Online video is entering its golden age. The increase in bandwidth, the decrease in cost for that bandwidth, and the negligible costs of hosting streaming online video means that they are increasingly coming into their own. Digital marketing campaigns now...

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10 TED Talks for Freelance Marketers

Dylan Kissane

There’s plenty of advice out there for freelancers, but some of the best and most inspiring comes from TED. The annual TED conferences and the associated TEDx conferences held around the world give experts, creative thinkers, and leaders a chance...

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[Infographic] Paid, Earned and Owned Media

Dylan Kissane

You’ve got a new product, you’ve hit a milestone for your company, or you’re looking to build a profile for your brand. What do you need? A media strategy. But wait: when we use the term ‘media’ what are we...

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