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Understanding online marketing opportunities around the world

Ben Issa

A large world sport event such as the World Cup offers real online marketing opportunities to brands. However, before starting an online marketing campaign in a foreign country, brands have to understand the digital opportunities over there and adapt their strategy....

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Growth hacking: the top 3 growth hacks

Ben Issa

You may have heard of growth hacking. This particular kind of online marketing technique consists in combining marketing strategies and engineering skills to improve websites’ growth. Did you know some of the most popular websites owe their fame to growth hacking? Paypal Paypal used...

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From newsjacking to real-time marketing

Ben Issa

Marketers are now using online possibilities to promote off-line events. Smartphones have facilitated this trend, and are at the origin of what we call: real-time marketing. What is Real-time Marketing ? More than newsjacking, real-time marketing (or RTM) consists in...

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How to go viral with newsjacking?

Ben Issa

Going viral has always been a major marketing goal. Actually, it is no magic trick: there are many different ways to do it. Today, we’ll introduce you a great way to generate viral content : newsjacking. What is newsjacking ?...

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Google Panda 4.0: improve content quality

Ben Issa

As you may have noticed, Google just launched its lastest update: the algorithm Google Panda 4.0. As a reminder, this update is focusing on penalizing websites which have low quality content. Here are some tips to creat quality content and...

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Online marketing strategy: understand Internet users’ behavior

Ben Issa

What Internet users want is instant, short and precise results. Look at Snapchat and Vine’ success for example: it’s based on ephemeral pictures and videos. It also works for browsing the web. Internet users don’t spend time scrolling all the...

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New Twitter updates for 2014

Ben Issa

You may have noticed that Twitter has set up important updates. The latest figures show there are actually 20 million of fake Twitter users. Let’s discover these new updates for 2014! A new design for Twitter You probably haven’t missed...

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Are you making these 5 SEO mistakes?

Ben Issa

Easter is just over, and you probably made the mistake of eating too much chocolate even if you knew it is not healthy. As Easter eggs hunters, SEOs sometimes make some mistakes knowing it is not SEO friendly. Let’s identify these...

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Best practices: pictures in blog posts

Ben Issa

To make your blog post stand up, pictures can give you a noticeable advantage. To choose pictures that perfectly fit your blog post, there are three steps you have to follow. How to use pictures for your blog posts? 1....

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