Content & Blogging

Content & Blogging, Marketing Resources

Are you prepared for interactive marketing?

John DOZ

Being a content marketing professional means that you always have to look toward the future. Previously, this focus on the unknown has led to some innovative new types of content, and that trend shows no signs of slowing down. As...

Content & Blogging

Try these content marketing formats this year

John DOZ

Content has evolved beyond blog posts stuffed with keywords. If you want to stick out in today’s competitive environment, you have to produce material that is unique – and that means branching out from the traditional content marketing formats used...

Content & Blogging, Tech & Startups

IEbloggers: Microsoft’ sponsored posts for Internet Explorer

Cécile R.

What company does not ask bloggers for reviews to boost their promotion? But who would think a company like Microsoft would actually pay bloggers to promote their new Internet Explorer program “rethink”? That’s what they’re doing right now, with the...

Content & Blogging, Social Media

Online marketing crisis: what you need to know

John DOZ

Everyone wants to think that their content marketing is doing wonders for their company. Whether it’s building up your brand authority or attracting new consumers to your space, the content you’re putting online is intended to enhance your business and...

Content & Blogging

What does your audience want from content marketing?

John DOZ

All of the best content in the world won’t do a thing for your company if no one is reading it. But how do you reach an audience? The task can seem overwhelming at times, especially with the Internet enabling...

Content & Blogging

Content marketing: It’s more than just blog posts

John DOZ

In the past, companies that wanted to capitalize on search engine marketing could simply pump out blog posts stuffed with keywords and links. While that type of effort may have been rewarded previously, with today’s Google algorithms, you’re more likely...

Content & Blogging, Marketing Resources

5 tips for creating viral content

John DOZ

It sometimes seems as if the Internet today were dominated by viral content. It’s hard to scroll through any type of newsfeed without spotting a shared video or popular list that is making the rounds among the public. This phenomenon...

Content & Blogging, Videos, Ebooks, Infographics

How to go viral with newsjacking?

Ben Issa

Going viral has always been a major marketing goal. Actually, it is no magic trick: there are many different ways to do it. Today, we’ll introduce you a great way to generate viral content : newsjacking. What is newsjacking ?...

Content & Blogging, Marketing Resources

3 reasons lists still matter in content marketing

John DOZ

With so many types of content fighting for the spotlight on the Internet, it’s easy to get caught up in the prospect of in-depth pieces, expert interviews, Q&A blogs and more. However, throughout all of the changes in the industry,...

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