• Posts tagged : event marketing

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[Infographic] Mother’s Day Marketing in 2016

Dylan Kissane

What are the biggest holidays for consumer spending each year? According to figures from the National Retail Federation holiday and special event spending totaled nearly $800 billion in 2015 and is expected to rise again 2016. But not all holidays...

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Earth Day Marketing for Non-Green Businesses

Dylan Kissane

All this week on The DOZ Blog we are taking a close look at event marketing around Earth Day. Over the last couple of days we’ve looked at Earth Day, its origins, and helped readers understand the event before they...

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Marketing Lessons to be Learned this Easter

Dylan Kissane

My memories of Easter in Australia revolve around a chocolate bilby. And if the word ‘bilby’ is a new one to you I’m not surprised. The Easter Bilby is a native Australian animal that looks something like a cross between...

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The History of the McDonald’s Shamrock Shake

Dylan Kissane

The McDonald’s Shamrock Shake, a seasonal treat fast approaching its fiftieth year of bringing a little green pleasure into the lives of millions. A March mainstay, the minty green shake is as familiar to American audiences as the Starbucks Pumpkin...

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How to Win with St Patrick’s Day Event Marketing

John DOZ

This is a guest post from Lyndi Catania of the marketing team Always Found from Huemor, a web design agency located in Farmingdale, New York. Follow them on Twitter, LinkedIn, and Instagram. Brazil welcomes the Olympic Games, the US heads...

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The DOZ Guide to Sports Sponsorship

Dylan Kissane

In Antwerp in the year 1920 Belgian athlete Victor Boin took a deep breath and recited the first athlete’s oath at an Olympic Games. On behalf of the 2600 athletes from 29 nations Boin pledged “We will take part in...

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Is a Super Bowl Commercial Worth It?

Dylan Kissane

It’s Super Bowl week at DOZ and as things start to get serious before the Big Game, we’re asking the big question every brand should be asking themselves before their commercial airs on game day: is it worth it? With...

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