• Posts tagged : strategic marketing
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[Infographic] Mother’s Day Marketing in 2016

Dylan Kissane

What are the biggest holidays for consumer spending each year? According to figures from the National Retail Federation holiday and special event spending totaled nearly $800 billion in 2015 and is expected to rise again 2016. But not all holidays...

Content & Blogging

Why You Cannot Live Without a Business Blog

John DOZ

This is a guest post by Jack Dawson, a web developer and UI/UX specialist. He likes to share knowledge and points of view with other developers and consumers on platforms. Click here for his post on the qualities that you should look...

Marketing Resources

Charge Higher Prices and Make More Money

Dylan Kissane

There are only a few ways to make more money in business. The first is to sell more of the things that you have to sell. Instead of selling ten widgets, you sell twenty. Instead of turning over your inventory...

Marketing Resources

6 Steps to Successfully Taking Your Business Global

John DOZ

This is a guest post by Nick Rojas. He is a California-based freelance writer, enjoys traveling and spending time with his family, and can be found on Twitter at @nickarojas. Taking your business to the global level is all about...

Marketing Resources

How to Choose the Perfect Name for Your New Business

Dylan Kissane

One of the most important decisions that any business owner can make is often almost one of the most difficult: the name of the business. Unlike most decisions a business owner makes, this is one that can’t be easily undone...

Videos, Ebooks, Infographics

Earth Day Marketing for Non-Green Businesses

Dylan Kissane

All this week on The DOZ Blog we are taking a close look at event marketing around Earth Day. Over the last couple of days we’ve looked at Earth Day, its origins, and helped readers understand the event before they...

Videos, Ebooks, Infographics

The Most Creative Earth Day Marketing Idea Ever

Dylan Kissane

All this week on The DOZ Blog we’re taking a look at marketing around Earth Day. Yesterday we brought you ten facts about Earth Day that are important to keep in mind as you build your Earth Day strategy and...

Marketing Resources

Learn from Disney’s 1957 Marketing Strategy

Dylan Kissane

In a world where we talk about the values of tweets, engagement rates on Facebook, viral videos on YouTube, loops on Vine, and advertising on mobile devices, is there anything for the modern digital marketer to learn from a 60-year-old...

Marketing Resources

3 Reasons You Need a Website Audit

Dylan Kissane

When clients come to DOZ for help managing, strategizing, and delivering their digital marketing one of the first things we almost always recommend is a website audit. The reason we do is simple. A website audit is the fundamental first...

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