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How 6 Tennis Superstars Serve the Perfect Social Game

Dylan Kissane

Louis Pernet is French business student currently living in Edinburgh. He discovered the pleasure of blogging during an internship at Scottish startup, Appointedd. He has been a tennis lover since he was 7, plays regularly, and follows the ATP and WTA tours keenly. Follow him...

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5 Times Social Media Shook Up Politics

Dylan Kissane

For many people the mere mention of “social media”, “politics” and “shook up” in a headline is going to point to one thing: Weinergate. While the US Representative from New York might be a stand out example of a politician...

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How To Take Your Political Campaign Social

Dylan Kissane

Reaching out to voters is the key to a winning political campaign. Candidates need to make contact with voters where they spend their time, be it in front of a TV, in the pages of a newspaper, or increasingly online....

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Social Media and the Launch: A Case Study of Burger King in France

Dylan Kissane

As someone who grew up in Australia where American fast food restaurants are ubiquitous and ordinary, the idea that someone might queue for half an hour for a mass produced hamburger strikes me as something fantastical. It connotes images of...

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5 Qualities the Most Epic Tweets of All Time Share

Dylan Kissane

Every day around 500 million tweets are sent out into the ether. Most are forgettable, some are funny, some are smart, and some are a little bit creepy. Once in a while, though, there is a tweet that can only...

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The 10 Social Media KPIs that Guarantee Success

Dylan Kissane

So you’ve committed to investing in social media and quickly you realise that you are jumping into a brand new world of marketing. You’re convinced that the investment is going to be worth it – every consultant has been signing...

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Social TV, a new combination of multitasking

John DOZ

Social media is more than a new trend from the last decade, it has become a new way of life, and the way to express ourselves. With the growth of multitasking, a new challenge is to be able to access...

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When Social Media Is Not Just “Social” Anymore

Kathy Lam

Social Media, as the name suggests, are communication platform for social purpose. Even we might not be any social media expert, we might have at least one (and up to tons) social media account where we can keep our friends posted about...

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How to use Twitter as an online marketing tool

Cécile R.

Twitter is much more than a social media platform. Boasting around a billion users, Twitter is a platform you want to take advantage of for your marketing needs. Beyond simply being a tool to reach friends and family, Twitter helps...

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