Author: Dylan Kissane

Welcome to the week! Sometimes you just want to start the week with some damn good writing. No sales copy, no mucking about, no clickbait – just good, solid copy that informs, entertains, challenges and inspires. Too much to ask? Not at all. Start your Monday morning off right with some of the best marketing and technology content around here on The DOZ Blog. The Sharing Economy is Dead Sorry to be the bearer of bad news but it’s true: the sharing economy is dead. If you missed our latest white paper last week you can still download a copy…

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In the past year we’ve reviewed some great books on The DOZ Blog and learnt a lot, too. We’ve discovered the importance of a morning routine and ways that getting organized each day can lead to huge productivity gains from Jeff Sanders in his book, The 5am Miracle. We’ve looked at the world of marketing and the ups and downs of marketing in the Fortune 500 with Brian Sroub’s Invisible Handcuffs. We’ve looked at the world of marketing to come when we read and reviewed Brian Solis’ X: The Experience Where Business Meets Design. And we’ve had practical advice from…

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Uber is a company that first shaped the sharing economy and then launched the marketplace economy that is replacing it. It’s a global actor in transportation that has expanded into everything from logistics to social welfare. There are Uber drivers in hundreds of cities across America and across the world, and headlines regularly tout the myriad ways that Uber is challenging the status quo: taxi regulations, airport logistics, food delivery, and transport ranging from car pooling in San Francisco to helicopter rides in Austin. The success of Uber has encouraged other firms to adopt their marketplace model. Today there are…

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Today DOZ is proud to release its new white paper, The Sharing Economy is Dead. Over the last few years we’ve written a lot about the sharing economy. Indeed, as a company that has proudly declared that it is a part of the sharing economy and that has been described in the past as ‘Uber for marketing’, we’ve been invested in the sharing economy directly. But in recent months it has become clear that the idea of the sharing economy is changing fundamentally. Indeed, while the companies that have defined the sharing economy landscape continue to move from strength to…

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Welcome to the week! How do you approach the office on a Monday morning? Are you like Jay Z and dreading the 99 problems waiting in your inbox? Are you like Kanye West and telling the world good morning? Or are you one of those creative types quoting John Lennon and telling people you are the walrus? However you are starting out your Monday, here’s the marketing news you need to kick off your week with style. Coo-coo-cachoo! A Free Book from the Best in the Business Ray Edwards is a master copywriter. Don’t just take my word for it:…

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If you have a Twitter account, there are plenty of metrics you can track. There are likes, clicks, retweets, engagement, audience, and changes in all of these over time. Twitter Analytics offers a great window into these sorts of statistics, but they are essentially private unless you choose to share them. There are a couple of Twitter metrics, though, that are public: the number of tweets you have made, the number of people you follow, and the number of people who follow you. And believe it or not, there are reasons other than vanity why you want that last number…

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When it comes to social media there is one network that rises above all others: Facebook. Measured almost any way that you like, Facebook dominates the social media space. User base? More than 1.5 billion monthly active users. Growth? Even with most of the free and connected world already on board, Facebook is growing at 14% a year. Off-site exposure? Facebook like and share buttons exist on more than 10 million websites. Images? Facebook users upload 300 million images every day. Instagram? Just 80 million – oh, and Facebook owns that network, too. Facebook is an advertising juggernaut, a profitable…

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The social media market is increasingly crowded and complex. There are the major players, of course, the ones that you probably keep on the home screen of your smartphone and your friends and family expect you to use. There are the second tier networks that still have hundreds of millions of active users but a more of a niche appeal. And there are even the activity-specific networks that might have a relatively small user base but an incredibly focused one, and that can be very valuable for advertisers. For businesses seeking to expand their reach online, attract new customers, and…

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Usually just the word ‘audit’ is enough to strike fear into the heart of anyone in business. It conjures up images of tax inspectors, boxes of receipts, missing paper, fines, liens, and eventually handing over your wallet to the IRS. A social media marketing audit is different, and far less painful. When you audit your social media marketing you shouldn’t be afraid of what you might find, you should be excited at the opportunity to improve your performance and reach more people, more effectively than ever. And the best thing? The results of your audit lead directly to actions that…

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Welcome to the week! How was your Valentine’s Day? Did you enjoy a romantic dinner and movie before dancing the night away and waking up to breakfast in bed? Or was it more of a all-alone-on-the-couch Netflix marathon with the only human contact the guy who delivered the pizza around about hour eight. However your weekend turned out, your Monday is looking up here on The DOZ Blog. To kick-start your Monday, here’s some of the best marketing from around the web. LinkedIn = Facebook for Professionals? In a recent post Dave Endsor lays out the reason why he is…

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