Content & Blogging

Content & Blogging, Videos, Ebooks, Infographics

Freelancing Into Super Bowl History

Dylan Kissane

It’s Super Bowl Week here at DOZ and, being the media and marketing junkies that we are, we can’t wait for the game – if only for the ads. Super Bowl advertising is a major financial commitment on the part...

Content & Blogging

Top 5 Australian Marketing Blogs

Dylan Kissane

The Great Southern Land is heading into a long weekend as those in the land known as ‘Oz’ celebrate their national holiday, Australia Day, on Monday. Australia is well known for beautiful beaches, untouched natural wonders, and its ice-cold beer....

Content & Blogging

Case Study: The Best Job in the World

Dylan Kissane

The global tourism industry is big. Really big. Like seven trillion dollars a year big. Around the world countries, regions, and cities fight for their share of this thirteen-figure total. Of course, a whole lot of this money is generated...

Content & Blogging

What Content Creators Can Learn from MLK

Dylan Kissane

Yesterday was Martin Luther King, Jr. Day in the United States. One of just eleven federal holidays in the US, it is named in honour of the great civil rights leader, Nobel Peace Prize laureate, and orator who inspired a...

Content & Blogging

Organization + Creativity = Profit

Dylan Kissane

One of the challenges that any content creator faces every day is finding the time and space to create content. Whether you are trying to craft the perfect marketing message in 140 characters, determine the most effective image/copy combination for...

Content & Blogging

The Best Pitches from CES 2015

Dylan Kissane

Many in the world of technology are either in Las Vegas or have their eyes firmly focused on the desert city in Nevada. Why? Three letters: CES. The annual Consumer Electronics Show or CES draws some of the biggest names...

Content & Blogging

Journalism versus content marketing writing

Megan Dobransky

What’s the difference between journalism writing and online content marketing writing? Not a lot, actually. Journalists often find themselves making the career change to marketing or content marketing. It’s common because the two types of content writing are so similar....

Content & Blogging, Marketing Resources

10 Content Curation Best Practices Every Marketer Should Know About

John DOZ

This post is a contribution by Ally Greer, Director of Community & Content at Scoop.it. You can find her on Twitter at @allygreer or @scoopit!   Content curation works. Over the last few years, it has surfaced as an important element of online publishing and,...

Analytics & Metrics, Content & Blogging

Content Marketing: The Future of Business?

Kathy Lam

A long-term relationship with customers is probably what every business wants. It helps reduce customer requisition cost, build good reputation and hence more business. But hard-selling ads and annoying social media posts do not always guarantee a happily-ever-after ending with...

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