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[Infographic] Get a Handle on Hashtags

Dylan Kissane

As long as there has been information there have been ways of organizing that information. Making things easier to find, to follow, to recall, and to pass on to others has always been the goal, and most people have a...

Social Media

Twitchy, Twitter, and the Newswire of the 21st Century

Dylan Kissane

“If it’s news, Twitchy is on it. If it should be news, Twitchy is ahead of it.” There are tweet aggregators. And then there’s Twitchy. Since 2012 Twitchy has been the go to resource for breaking news in politics and...

Marketing Resources

How to Create Your Shopify Store on Facebook

Dylan Kissane

Two of the major trends in the past few years online have been the expansion of ecommerce options for online retailers and the growing importance of social media. When it comes to ecommerce one of the biggest players in the...

Videos, Ebooks, Infographics

Infographic: Engaging with Sports Fans on Social Media

Dylan Kissane

Engaging with fans on social media is a necessity for sports teams. Finding those fans, though, can be tough. Do you look on Twitter or Facebook? Are your fans going to be watching YouTube videos or do they prefer Instagram...

Marketing Resources

How 6 Tennis Superstars Serve the Perfect Social Game

Dylan Kissane

Louis Pernet is French business student currently living in Edinburgh. He discovered the pleasure of blogging during an internship at Scottish startup, Appointedd. He has been a tennis lover since he was 7, plays regularly, and follows the ATP and WTA tours keenly. Follow him...

Social Media

5 Times Social Media Shook Up Politics

Dylan Kissane

For many people the mere mention of “social media”, “politics” and “shook up” in a headline is going to point to one thing: Weinergate. While the US Representative from New York might be a stand out example of a politician...

Marketing Resources

How To Take Your Political Campaign Social

Dylan Kissane

Reaching out to voters is the key to a winning political campaign. Candidates need to make contact with voters where they spend their time, be it in front of a TV, in the pages of a newspaper, or increasingly online....

Social Media

Social Media and the Launch: A Case Study of Burger King in France

Dylan Kissane

As someone who grew up in Australia where American fast food restaurants are ubiquitous and ordinary, the idea that someone might queue for half an hour for a mass produced hamburger strikes me as something fantastical. It connotes images of...

Social Media

The 10 Social Media KPIs that Guarantee Success

Dylan Kissane

So you’ve committed to investing in social media and quickly you realise that you are jumping into a brand new world of marketing. You’re convinced that the investment is going to be worth it – every consultant has been signing...

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