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How to Improve Your Online Advertising

John DOZ

How do you determine if the advertising that you are doing online is working? The answer could be either simple or complex. It all depends on your purpose. If your purpose is to increase sales or blog readership, then the...

Videos, Ebooks, Infographics

What You Can Learn from the Most Viewed YouTube Videos

Lina Albin-Azar

YouTube is an online video support. It has over billion users which, according to the website, matches ‘almost one-third of all people on the Internet’. Indeed, everyday YouTube generates billions of views. ‘YouTube overall, and even YouTube on mobile alone, reaches more...

Videos, Ebooks, Infographics

The Top 10 Commercials from Euro 2016

Lina Albin-Azar

The European football championships known as Euro 2016 is full of awesome games, awesome players, awesome teams, and – yes – awesome commercials. We took a look at the major official sponsors of the football championship and the commercials they...

Videos, Ebooks, Infographics

Who Has the Best Super Tuesday Campaign Spots?

Dylan Kissane

It’s Tuesday, but not just an ordinary Tuesday. It’s Super Tuesday. For the uninitiated, Super Tuesday is not the secret identity of regular old Clark Kent Tuesday. Instead, Super Tuesday is the day in the US presidential nomination race where...

Videos, Ebooks, Infographics

5 Most Important Trends in Online Video for 2016

Dylan Kissane

The fireworks have faded, the champagne bottles are lined up for recycling, and those midnight text messages you didn’t mean to send but did anyway are fading into memory – or so you hope. 2016 is here and with it...

DOZ News

The DOZ Holiday Playlist

Dylan Kissane

We polled some of the DOZ team to find out their favorite seasonal songs and, as you’d expect from a team that spans three continents, a dozen nationalities, and different end of year traditions, there was some pretty diverse responses....

Videos, Ebooks, Infographics

John Lewis Nails the Christmas Commercial. Again.

Dylan Kissane

In this era of Netflix, no-advertisement streaming services, DVRs and, yes, online piracy, video advertising and commercials are things that people will pay good money (and risk fines) to avoid. But there are still a few events each year that...

Videos, Ebooks, Infographics

YouTube: A Localization Strategy and What Comes Next

Dylan Kissane

YouTube is truly a phenomenon. When it comes to video viewing and sharing, the Google-owned site is not only playing the game, in large part it is the game. While competitors like Vimeo and Daily Motion and, to a lesser...

Videos, Ebooks, Infographics

10 TED Talks for Freelance Marketers

Dylan Kissane

There’s plenty of advice out there for freelancers, but some of the best and most inspiring comes from TED. The annual TED conferences and the associated TEDx conferences held around the world give experts, creative thinkers, and leaders a chance...

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