• Posts tagged : digital marketing
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Videos, Ebooks, Infographics

[eBook] Twenty Trends in Digital Marketing for 2016

Dylan Kissane

There’s hardly another sector like digital marketing when it comes to change. The growth-hacking strategy that was cutting edge and unique in 2014 is, by 2015, standard operating procedure, and by 2016 is old and busted. What was successful in...

DOZ News

Welcome to the Week #3

Dylan Kissane

Welcome to the week! Oh, Monday: you looked so far away on Friday yet snuck up on us all as Sunday slowly faded away. It’s a new week here at DOZ and a we’ve got a whole bunch to share....

Marketing Resources

Convincing and Converting with Testimonials

Dylan Kissane

The following post was contributed by an online marketing expert on DOZ. When it comes to online marketing, you can have the best website on the Earth but it won’t do you any good at all if people can’t find...

Marketing Resources

Five Ways to Fail at Digital Marketing

Dylan Kissane

Every marketing company will offer you advice on how to get ahead. Heck, we do it all the time here at DOZ. Have you started a new business recently? Here are three easy ways to boost your visibility online. Looking...

Videos, Ebooks, Infographics

[Review] Invisible Handcuffs by Brian Sroub

Dylan Kissane

Let’s get one thing straight from the start: Invisible Handcuffs is not your typical marketing book. See a typical marketing book might be a collection of case studies. You know the type of book I am talking about: company A...

Analytics & Metrics

10 KPIs for a Winning Digital Marketing Strategy

Dylan Kissane

When you launch a digital marketing strategy it can sometimes be hard to know exactly what to measure. If your experiences have been limited to traditional marketing channels like television, radio, print, or even face-to-face efforts, then the world of...

Marketing Resources

Ten Ideas for Your Fourth of July Marketing Campaign

Dylan Kissane

Summer is here and so is the national holiday that brings Americans together like no other: Independence Day, the 4th of July. Ever since that July day in 1776 when the colonies adopted their Declaration of Independence and signaled their...

Videos, Ebooks, Infographics

4 Ways to Improve Infographics

Dylan Kissane

It’s a well-known fact that visuals are among the most effective forms of communication, especially in the marketing world. Images are comprehended by our brains much faster than words, and tend to have a more lasting effect on our memory....

Marketing Resources

Do Freelance Marketers Need a Code of Ethics?

Dylan Kissane

What do doctors, lawyers, Olympic athletes, and the US Army have in common? The answer is that each of them have their own code of ethics. A code of ethics represents an expectation for professional conduct that goes beyond what...

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